TWO FOR THE TRAILS - old
TWO FOR THE TRAILS
"DOING WELL BY DOING GOOD" - BEN FRANKLIN
At Athletic, we're firm believers that being healthy & active will lead to a better quality of life. There's no better way than getting outdoors or finding a group to share breaking a sweat with. To help do our part, we'd like to introduce a core program to our company, Two for the Trails. We will choose an Athletic cause on a rotating basis to donate 2% of our overall sales to. Our goal is to promote joint causes of activity and sustainability. "Two for the Trails" is a saying my brother and I always used when heading out on a trail run - it's what you can carry without a day pack, you only get two choices. So, with Athletic Brewing, we choose to give our "two" back to the outdoors.
To start, we will be donating 2% of all sales to a selected trail or park, but we will also be donating to causes adaptable to all environments and urban areas. We'll be looking for trails and parks that need renovations overlooked by local governments, or larger parks where we can make an impact with a donation to a well-organised group. We'll have all updates on our blog & social media.
These joint desires of activity and sustainability lead us to build our company around a Ben Franklin saying - "doing well by doing good." In achieving our mission to make great-tasting alcohol free craft beer, we hope to have a positive impact in reducing alcoholism and encouraging activity, mindfulness, and time with loved ones. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports. With this, we are officially announcing the first of our initiatives to do our part.
Thanks for hearing us out, and we're looking forward to making an impact together! Please reach out with recommendations.
WHERE WE ARE MAKING AN IMPACT
Appalachian Trail New Hampshire - Appalachian Mountain Club
A team favorite - both at the organisational level (the Appalachian Mountain Club) and the trails (the AT), this was an obvious first choice for Two for the Trails. We’ve spent a lot of time up on the Presidential Traverse, the Pemi Loop, and other spots, and want to ensure that we’re part of efforts to ensure generations in the future also get to enjoy them.
Donation: 2% of all company sales for 2018
Team Work Day: August 7th - Meeting at AMC Highlands Center
Northwest Park - Windsor, CT
An amazing family-friendly park in Windsor, CT that is one of the best outdoor gathering spaces in the state. Formerly a large tobacco farm, now transitioned into 12 miles of hiking trails, a nature center w/ exhibits & animals, and an animal barn raising heritage breed livestock.
Donation: 2% of all 1st quarter 2019 sales (split with Roosevelt Forest)
Team Work Day: May 23rd
Roosevelt Forest - Stratford, CT
Our brewery’s hometown trails - Roosevelt Forest - home to 4 annual ultra-marathons hosted by Lou Loban, of which Athletic is an active supporter. On 400 acres, there are miles of trails, a lovely pond, various wetlands, playgrounds, picnic tables, picnic shelters, cooking pits, and walking paths. Hiking, cross-country skiing, and snowshoeing are all enjoyed here.
Donation: 2% of all 1st quarter 2019 sales (split with Northwest Park)
Athletic will be donating a new trail sign system and map for the park.
Team Work Day: TBD
Mt Holyoke Trail System - 7 Sisters - Massachusetts
In September 2019, ten of us hit the trails on an amazing trail system in Mt. Holyoke, MA. We are supporters of the Seven Sisters 12 mile trail race over the 7-peak ridgeline every April, and we thought it would be a great opportunity to get these trails cleaned up and graded before winter sets in.
Donation: 2% of sales from May 2019