Cookie Policy

This Cookie Policy applies to our website (the ‘website’), which is operated by Athletic Brewing Co. UK Limited, [c/o Venner Shipley LLP, 200 Aldersgate, London EC1A 4HD.] 

We use cookies on our website and in providing our online services, which includes when you place an order for our products using our online store. The cookies we use are described in more detail below.

What are cookies?

A cookie is a small data file that is stored on your web browser, computer or device when you visit certain websites. One of the primary purposes of cookies is to tell the web server that you have returned to a specific page so that your information can be recalled on subsequent visits.

 Cookies on our website

 Athletic Brewing uses the following types of cookies:

Strictly necessary cookies These are cookies that are required for the operation of our website. These cookies are always enabled for our website to function properly. Athletic Brewing’s online store operates using Shopify. The Shopify platform requires a number of strictly necessary cookies to be placed on your browser. Shopify’s cookie policy with details of those cookies can be found here. Strictly necessary cookies are also required to enable you to log in to the secure areas of our website and prevent fraudulent use of user accounts.

Analytical or performance cookies These cookies allow us to recognise and count the number of visitors to our website and to collect information about how our website is used to help us to analyse and improve its performance.

Functionality cookies These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name in our online store, and remember your preferences in order to enhance your experience when using our website.

Targeting cookies These cookies record your visit to our website, and any links you may have followed. We may use this information to make our website and any information displayed more relevant to your interests. We may also share this information with third parties for this purpose.

Third party cookies We may have relationships with third parties who may also set cookies during your visit to our website, and we do not control those cookies. These third party cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history. You may block the use of third party cookies using the settings of your web browser [,by changing the cookie permissions using the cookie banner or by clicking the settings button in the bottom left hand corner of your browser at any other time.].

The law allows us to store cookies on your computer if they are strictly necessary for the operation of our website. We need your consent to set non-essential cookies on your computer or device. When you use our website for we give you the opportunity to accept or decline cookies [,and you may or control their permissions by clicking the Change Settings button on the cookie banner or by clicking the settings button in the bottom left hand corner of your browser at any other time.]]

You can find out more about the specific cookies that we use on our website in the table provided at the end of this policy.

Google Analytics

Our website uses Google Analytics. The information generated by the Google Analytics cookie (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to help us to understand better how users interact with our website. Google may also transfer this information to third parties where required to do so by law, or where third parties process the information on Google’s behalf. You can view the Google Analytics privacy policy here.

Changing your cookie settings

Unless you have set your browser so that it will decline cookies, our system will set some cookies as soon you use the website.

You have the ability to modify your cookie settings. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies (including strictly necessary cookies), you may not be able to experience all of the features of our website or to place orders for our products using our online store. You may also remove cookies by deleting them from your browser history when you leave our website.

You can change your cookie preferences by [clicking the Change Settings button on the cookie banner or by clicking the settings button in the bottom left hand corner of your browser at any other time. Please note that this will not allow you to disable strictly necessary cookies.]

If you wish to withdraw consent for any reason or have any questions about this cookie policy, please contact

Last updated: Mrch 30, 2023.

Cookies used by our website:

Cookie name

Type of Cookie








To track if we showed a signup form


7 days






For a detailed list of the specific cookies we use on our website, please refer to the "Merchant Storefronts" section of the Shopify Cookie Policy